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Case Study
#GenerationPossible
Vodafone is one of the largest telecommunications companies in the world. They provide mobile phone service, internet and communication solutions and a range of innovative tech-led initiatives for millions of people across the globe.
Applications
10,000
LinkedIn Impressions
6.8M
Instagram Impressions
+89.3%
Highlights
How we developed a multi-faceted, integrated campaign to produce 10,000 applications from an improved diverse audience.
Challenge
Vodafone have a history of innovation that gives entry-level talent access to cutting-edge projects, including world-leading 5G and the Internet of Things. But they were struggling with a perception that meant they needed to:
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Solution
How we collaborated
What we delivered
The #GenerationPossible film, which sat at the heart of the creative campaign. This was edited and crafted to inspire students to get on board with Vodafone’s purpose and opportunities. Eight more films were then created with current graduates and interns talking about their experiences.
A large number of high-engagement events across campuses with the highest female-to-male ratios for tech degrees
Beautiful, bespoke photography that more accurately reflected the target audience. These assets were also used in all our digital assets and careers page creative
A six-month long campaign that not only saw an increase in impressions across a range of media platforms but a more profound impact on the organisation as a place to work.
The #GenerationPossible film, which sat at the heart of the creative campaign. This was edited and crafted to inspire students to get on board with Vodafone’s purpose and opportunities. Eight more films were then created with current graduates and interns talking about their experiences.
Beautiful, bespoke photography that more accurately reflected the target audience. These assets were also used in all our digital assets and careers page creative
A large number of high-engagement events across campuses with the highest female-to-male ratios for tech degrees
A six-month long campaign that not only saw an increase in impressions across a range of media platforms but a more profound impact on the organisation as a place to work.
RESULTS
41 Events
Our Assessment Team organised and managed the 41 on-campus events to facilitate direct interaction between students and Vodafone employees.
1.5m Facebook impressions
Our media team developed an effective strategy that accurately targeted audiences with incredible success: 1.5m Facebook impressions, 6.8m LinkedIn impressions, and an 89.3% increase in Instagram impressions.
Improved Image
Improved Employer Image and Recognition: The campaign led to a 27-place increase in Vodafone’s Times Top 100 Graduate Employers ranking.
And here’s what the leader of the organisation had to say …
“We challenged PeopleScout to create something innovative, disruptive and relatable and they certainly translated that aim into reality. We developed a brilliant partnership that always put the graduate audience at the forefront of decisions.”
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