Cheshire East County Council

Public Notices

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Savings

£400k+

Reduced Expenditure

60%

Highlights

How we drastically reduced Public Notice Advertising spend for a county council by half without compromising on quality or compliance.

1
Reduced expenditure by 60% in the last five years amounting to more than £400k saved.
2
An integrated three phase plan allowed us and East Cheshire to ensure our solutions remained as cost-effective and efficient as possible.
3
A long and successful relationship and a delighted client at the end of a project that spanned more than half a decade.

Challenge

Over the course of five years our approach was formed of three phases, each with uniquely nuanced challenges and objectives.

1
Phase one. Successful implementation was dependent on the sign off of corporate communications. This phase was overseeing by corporate procurement and examined a range of things from the impact of our recommended changes, was this feasible, what are the outcomes and how to use media to maximise savings.
2
Phase two. Maintaining internal stakeholder engagement and ensuring public notice advertising of the highest quality was maintained. How do we maximise the savings potential going forward. Are further savings possible? How do we streamline the process internally? Deadlines became very tight because of these additional requirements and considerations.
3
Phase three. As 2017 came around it was more important than ever for our cost saving solutions continued. We needed to remain proactive and flexible in our collaborative efforts working with the council.

Solution

How we collaborated

1
Phase One. The Public Notices Team never took their eye off the ball of this years long project. Phrase one resulted in agreement from relevant stakeholders and from April 2014 East Cheshire successfully implemented their new template.
2
Phase Two. Additional ideas were made to the cost effectiveness and it was agreed we would capture weekly composites. Copy content was reviewed to reduce and remove unnecessary repetition. Three primary user groups were identified and their proposals were highlighted and it was agreed to focus on these areas going forward.
3
Phase Three. With the focus now on Highways, Planning and Public rights of Way (PROW) were now included in our pre-agree weekly composites. Any and all public notice requests were to now come through TMP instead of local publishers. We produced a ‘Style of the House’ document that established concrete rules for the copy content of notices. This standardised copy allowed stakeholders to prepare content in a more consistent and efficient manner.

What we delivered

£400k+ savings in public notice advertising spending across the five years we worked together on these solutions.

A ‘Style of the House’ document that can be used to create a legacy of notice writing that should, in theory and practice, continue to save money in the long run.

Flexibility and proactivity throughout the process. Using our firm knowledge of public services we were able to quickly establish the trust of East Cheshire to ultimately produce results quickly and consistently.

£400k+ savings in public notice advertising spending across the five years we worked together on these solutions.

A ‘Style of the House’ document that can be used to create a legacy of notice writing that should, in theory and practice, continue to save money in the long run.

RESULTS

£400k+ Savings

£400k+ savings in public notice advertising spending across the five years we worked together on these solutions.

Style of the House

A ‘Style of the House’ document that can be used to create a legacy of notice writing that should, in theory and practice, continue to save money in the long run.

Flexibility proactivity

Flexibility and proactivity throughout the process. Using our firm knowledge of public services we were able to quickly establish the trust of East Cheshire to ultimately produce results quickly and consistently.

And here’s what they had to say …

“The Council’s frequent users of the TMP advertising contract remain impressed at the very high standard that TMP provide on a weekly basis.”
Janet Ellison-Jones, Category Manager, Corporate Procurement

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