Case Study

Westminster City Council – Extraordinary

Westminster sits are the heart of one of the UK’s most diverse areas. And it’s their mission to ensure the organisation truly reflects the communities they serve.

Talk to us

Award

Film

Cost Savings

40%

Highlights

How we built an employer brand for Westminster City Council that showcased inclusivity and excellence.

1
An award-winning, authentic, emotional and compelling series of stories told through beautiful filming techniques. ‘All kinds of extraordinary’ continues to run through the council’s communications to this day.
2
In depth research required to find stories and individuals that really were extraordinary. We were able to illustrate culture, standards and achievements through brave and personal accounts of life stories within the council.
3
The successful creation of a cinematic experience that fully immersed the viewer in the stories.

Challenge

Westminster was seen a faceless, ‘corporate’ council that failed to reflect the community it serves.

1
How do you show warmth, excellence and diversity through powerful storytelling?
2
We needed to sensitively tell these intimate, often emotional, stories in a compassionate way.
3
Pre-filming preparation was required to navigate several upsetting but inspiring narratives. From heart-breaking family tragedy to life-long disability.

Solution

How we collaborated

1
Our Employer Brand and Insight Team conducted fundamental interviews and identified the original extraordinary story. Thank you Ron, you ruddy legend!
2
Our Creative Team, made up of combination of experiences art directors, copywriters and filmmakers developed a fantastic chemistry with all on-set participants. This allowed for interviewees to openly tell their stories with confidence, trusting the process we had laid out for them. Difficult subjects like mental health to suicide were expressed without any real difficulty.
3
Our Project Management and Client Services Teams played a vital part in expressing and reiterating the importance of an employer brand. From there they were able to convince stakeholders from the CEO down that this project was key. Once the idea was sold, we were able to help support their ambition and truly reflect the culture of Westminster.

What we delivered

Consistent messaging and a continued client collaboration that’s not just stood the test of time but acts a case study in itself for how we should build and maintain relationships.

A beautiful, ever-expanding suite of extraordinary stories that continue to be used across messaging platforms, recruitment collateral and job listings.

An award-winning campaign that’s as important and relevant now as it was at the beginning of 2022.

Consistent messaging and a continued client collaboration that’s not just stood the test of time but acts a case study in itself for how we should build and maintain relationships.

An award-winning campaign that’s as important and relevant now as it was at the beginning of 2022.

A beautiful, ever-expanding suite of extraordinary stories that continue to be used across messaging platforms, recruitment collateral and job listings.

RESULTS

And here’s what Juliana had to say …

“ …These unique, impactful films resonate wonderfully with current employees and are shifting how we’re perceived externally. We’re delighted with them…”
Juliana Wesson, Strategic Recruitment & Talent Lead