Circle Health Group – Careers Site – TMP Worldwide UK
Animated group of healthcare professionals - recruitment

Circle Health Group – Careers Site

Circle Health Group are the UK’s biggest private health provider with 50+ hospitals across the country.

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Mobile Session Duration

+172%

Agency Spend Reduction

<11%

Bounce Rate

<48%

Highlights

How we have Circle Health Group a careers website that is anything but ordinary.

  • 1
    A tech-led approach: To cut through the noise, we needed to go further. Seamlessly tying the new employer brand and careers site together. We needed to create a digital destination for job-seekers
  • 2
    Innovation is king: Ambitious and contemporary functionality from top to bottom created an informative and engaging experience that could be enjoyed by candidates.

Challenge

Private health experts? Check. Huge investments in cutting-edge tech and innovation? Check. Truly, Circle Health Group is like nowhere else and are nothing short of pioneering. But looking at their careers site, you’d have no idea.

  • 1
    The existing website was functional, but overwhelmingly one-dimensional.
  • 2
    Without a clear narrative, they looked like every other player in the healthcare market.
  • 3
    In order to stand out, we had to do something innovative to communicate the right message to candidates.

Solution

How we collaborated

  • 1
    Our Creative Team began by designing and developing 12 bespoke avatars for a different profession. Each with a unique set of characteristics, objects and appearances that reflected the workforce. With a refreshed tone of voice, we re-wrote the whole site using bold, punchy, and ambitious language.
  • 2
    Our Project Management Team oversaw the project with diligence and patience. This was an especially long creative process due to the attention to detail. This was also the first time we were using innovative back-end tech like this.
  • 3
    Our Tech Team completely reworked the functionality and aesthetics of the website. We’re talking AST feeds, UX, transparent video; the works. The site also had an automatic adaptation feature that meant each unique visitor was fed content based on their specific journey through the site.

What we delivered

01

A slick, contemporary brand-new careers site. Experimental technology, design innovation and a supercharged candidate journey has transformed the way Circle Health Group position themselves within the industry. The result is a site that looks like nothing else out there.

02

Scroll-triggered navigation. Functional across multiple devices and input types, from mouse to touch to keyboard. We were able to place content off-screen in more interesting and versatile ways that responded naturally to the user scrolling naturally.

03

A true posterchild for the employer brand. Overall, the site has significantly improved the way CHG recruit. Now, they have an always on, always modern, and always dynamic attraction centre piece that tells their candidates they mean business. In the tough, oversaturated world of healthcare recruitment, this is a bat signal.

Animated group of healthcare professionals - recruitment
01

A slick, contemporary brand-new careers site. Experimental technology, design innovation and a supercharged candidate journey has transformed the way Circle Health Group position themselves within the industry. The result is a site that looks like nothing else out there.

03

A true posterchild for the employer brand. Overall, the site has significantly improved the way CHG recruit. Now, they have an always on, always modern, and always dynamic attraction centre piece that tells their candidates they mean business. In the tough, oversaturated world of healthcare recruitment, this is a bat signal.

Animated group of healthcare professionals - recruitment
02

Scroll-triggered navigation. Functional across multiple devices and input types, from mouse to touch to keyboard. We were able to place content off-screen in more interesting and versatile ways that responded naturally to the user scrolling naturally.

RESULTS

+172%

Mobile Session Duration

11%

Agency Spend Reduction

< 48%

Bounce Rate

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Outstanding Candidates

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